Last Updated: September 6, 2018
VISIT FLORIDA Signature Programs & Events
Florida Encounter - Sponsorship Opportunities
The Official Meetings Show for Florida, November 28-30, 2018, is a three-day event that brings together selected meeting professionals and top Florida hotels and resorts, attractions, and event suppliers to showcase Florida as the premier meetings destination. New sponsor benefits this year include early access to appointment setting with meeting planners and an invitation to participate in the new Supplier Sip & Showcase opening event. View the 2018 Sponsorship Opportunities or contact the sales team, AdSales@VISITFLORIDA.org or (850) 205-3815.
Event Dates: November 28-30, 2018
Minimum Sponsor Investment: $3,500 | |
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Florida Huddle 2019
The Official Travel Trade Show for Florida, January 8-10, 2019, is the premier appointment-based trade show showcasing all the Sunshine State has to offer for domestic and international tour operators and wholesalers. New this year, Florida Huddle 2019 is exclusive to VISIT FLORIDA Marketing Partners! View registration details in the Online Marketing Planner.
Event Dates: January 8-10, 2019
Minimum Partner Investment: $2,700 | |
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Cooperative Marketing Programs
Online Marketing Planner
The online Marketing Planner is your source for cooperative marketing programs. Each year, new advertising, public relations, meetings & conventions, and travel trade opportunities are negotiated for buy-in at rates Marketing Partners are not able to obtain on their own. Visit the Marketing Planner and use the "Apply Filters" button to narrow your searches and find deals like these listed below.
Cash outlay for featured programs fall below the $5,000 small business price point. For more information or to participate in any of these programs, email AdSales@VISITFLORIDA.org. | |
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Golf Magazine
Reach the avid affluent subscribers of GOLF Magazine in the February 2019 issue. Showcases Florida resorts, golf courses, and destinations. Advertising rates include matching edit and digital added value. Co-written by Senior Travel Editor Joe Passov who covers resort rankings and ratings.
Circulation: 720,000
Commitment Deadline: November 5, 2018
Minimum Partner Investment: $9,000
Golf Digest
Reach Golf Digest's most affluent audience in the February 2019 VISIT FLORIDA Co-op Advertising Program. This section offers Marketing Partners an ad matched with advertorial copy/photos in the section.
Circulation: 300,000; East of the Mississippi
Commitment Deadline: November 22, 2018
Minimum Partner Investment: $9,500 | |
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Always-on Digital Opportunities
With VISIT FLORIDA's Always-on co-op, Partners can reach audiences 24/7. Choose from 20 digital co-ops designed to complement your traditional broadcast buys, grow brand exposure, tell your story through video and reach your desired audiences. Many of these formats allow for multiple messages and quick copy changes. Download the Always-on Media Kit for an overview of our Always-on offerings.
Minimum Partner Investment: $500
Expedia - Digital
Expedia Media Solutions U.S. provides a network of trusted travel brands including CheapTickets, Expedia, Hotels.com, Hotwire, Orbitz and Travelocity. Choose digital and/or video options available to put your brand front and center to consumers. Type Expedia Display in the text search field in the Marketing Planner to read more about these opportunities.
Circulation and commitment dates vary by market.
Minimum Partner Investment: $3,000 | |
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International Opportunities
World Travel Market London
Join VISIT FLORIDA for World Travel Market in London on November 5-7, 2018. WTM is the leading global event for the tourism industry attracting more than 51,000 travel industry professionals representing 189 countries and regions. WTM is held under one roof and is a business-to-business exhibition that provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate and conduct business. The show attracts more than 200 Florida Marketing Partners and will include a Media Event on the stand. Register here.
Minimum Partner Investment: $2,160
Commitment Date: October 19, 2018
WTO London Signature Dinner, November 5, 2018.
VISIT FLORIDA will also host this signature dinner which has become a “must attend” event for U.K. and Irish travel trade and media on Monday evening. Attended by more than 250 guests, the dinner provides the perfect backdrop for the Florida tourism industry to network with U.K. and Irish representatives that promote travel to our state.
Learn more or register here.
Public Relations & Media Outreach
Each year, VISIT FLORIDA hosts media receptions and missions in both domestic and international markets. Partners can learn more about these programs by visiting the
Online Marketing Planner and selecting “Public Relations” under Program Types.
Host a Media Trip Program
VISIT FLORIDA’s PR Department is always working with media to encourage coverage of Florida and increase mentions of our Partners. We are pleased to provide qualified media, (journalists/photographers and social influencers) the opportunity to visit Florida on an individual press trip or a group FAM tour.
Host a Media Trip is an ongoing, free program, created to gauge your interest and to learn about offerings you provide, so we may identify media appropriate for promoting your destination. Share your interests and details with our team by completing the
Host a Media Trip Form.
Domestic Media Reception
Participate in this media reception hosted in a top domestic feeder market to provide an opportunity for Partners to showcase their destinations and pitch story ideas to top-tier travel journalists and influencers. This annual reception includes more than 30 media guests. Examples from past receptions include Good Morning America, Fodors, The Ellen DeGeneres Skift, Travel Weekly and Travel + Leisure, as well as several representatives from meeting and wedding publications, LGBT outlets and food writers. Partners unable to attend are encouraged to provide a press release with up to five photos and a video for inclusion on a media kit for the event. Visit the
Online Marketing Planner for more details and to apply. Exact date and location TBA.
Minimum Partner Investment: $200
Commitment Date: September 30, 2018
ITB Berlin 2019
Join us for the world's largest tourism fair in Berlin, Germany, March 6-10, 2019. Partners are invited to purchase space within the VISIT FLORIDA stand located in the Brand USA Pavilion. The first three days of the show are dedicated to trade only and the last two days are open to the general public. In 2018, there were 160,000 visitors, among those 110,000 trade visitors from over 180 countries.
Germany is ranked number six for top international visitation to Florida in 2017 with over 472,000 visitors. For details, email or call Elizabeth Albrizio, (850) 312-0053 or register here.
Minimum Partner Investment: $500
Commitment Deadline: February 6, 2019 | |
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Business-to-Business Marketing
Business-to-Business Partner Specials are discounted marketing offers available to VISIT FLORIDA Marketing Partners. If you would like to offer a Business-to-Business or Partner-to-Partner Special, please review these
guidelines.
Listed below are some of the specials currently available. View more detailed information for these and other Partner specials online at
VISITFLORIDA.org/PartnerSpecials.
Florida Hospitality Industry Association
Florida Hospitality Industry Association is a premier tourism benefits provider for the Florida hospitality industry offering over 50 free attractions along with hundreds of exclusive discounts for our members around the state.
Florida HIA is offering a discounted rate on membership for Visit Florida Marketing Partners and their employees: $20 per membership ($10 off regular price) Click here for membership http://floridahia.com/visitfloridapartner. Company memberships are also available. Contact
Keith@FloridaHIA.com for company membership information.
Commitment Deadline: Discounts available through December 31, 2018.
Florida Vacation Auction
Boost your online marketing by participating in the Florida Vacation Auction program. No cash outlay required. Simply donate either a two-night stay, or four attraction tickets to be auctioned off to potential travelers. In return for your donation, your business receives exposure through online and e-newsletter advertising, reports and more. At
FloridaVacationAuction.com, travelers have the opportunity to bid, win and enjoy their next Florida vacations at a fraction of the cost. Learn how it works in the
Online Marketing Planner.
Commitment Date: Ongoing
Minimum Marketing Partner Investment: 2-night stay or 4-tickets to an attraction
Welcome Center Marketing Opportunities
Welcome Center - Kid's Corner Sponsorship
Visitor Services has a unique sponsorship opportunity available to Marketing Partners only. Each of the four highway Welcome Centers have a designated area for our visitors traveling with children.
VISIT FLORIDA's Kid's Corner offers a "play" area to educate and entertain the kids while parents get the travel information they need. Kid's Corner features signage with the sponsor's name and offers a special brochure distribution point.
Commitment Date: Ongoing
Partner Investment: $1,500 per year, with a 2-year commitment
Brochure Rack Space Display Program
Did you know travelers visiting our Official Florida Welcome Centers pick up more than 14 million brochures annually?
Make sure people see your information by participating in the Brochure Rack Space program at one or all of our five Official Florida Welcome Centers. Rates are for a twelve-month period, and brochures must comply with the distribution policy. For more information, view the Online Marketing Planner.
Minimum Marketing Partner Investment: $128
Commitment Date: Ongoing | |
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