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Download the report

Publishers have a blindspot in the ad ops process. It affects their creative quality assurance (QA), which should ensure that ads run as planned on publishers’ platforms. 

We looked at how publishers and agencies handle QA in the ad ops process, and what we found was that it’s too messy when done manually. Automation makes QA run smoother and faster.
 
Download this paper to learn:

  • The consequences of inadequate QA for publishers and their audiences
  • Where in the ad ops process most problems occur, and when it’s most expensive to fix them
  • How automation can solve these problems all the way from the publisher testing phase to post-launch follow up